myROOTS

BEACH

In the 80s

I was in my early twenties and earning a living as a commercial photographer. Over a period of fourteen years, I was shooting for well known advertising agencies in Singapore. As I advance into my senior years now, it is a opportune time to preserve my past work and share some of my experiences in the world of commercial photography.

Back then, photography was more demanding. We did not have the luxury of digital technology and Photoshop to bail us out of a bad shoot. Everything must be recorded correctly on film. Composition, lighting, exposure. One wrong move meant losing a client. I shot exclusively with the Hasselblad ELM as the advertising agencies required a 120 format. For film, I standardized on Kodak Ektachrome Professional 64 (EPR64) for color and Kodak Plus-X for B/W. Even in 35mm and 4″x 5″ formats, the same two films are used.

My photo gallery is a small sample of my work that I managed to preserved. Most are on 35mm transparencies because they were from Annual Reports, Magazines or Travel assignments.

Contrary to popular belief, a photograph doesn’t tell the whole story. I will try to make viewing my photos more meaningful by explaining what I was facing and the decisions I had to make. It also serves to preserve the wonderful memories of that period in my life. Enjoy.

Photo Gallery Cameras Lights Digital Cameras
Marco Polo Hotel (80s Singapore)
LORADS (80s Singapore)
Sampan Boat Man (80s Singapore)
Race, Culture and Religion
Places of Interest – Travel Photography
Advertising Photography
Creative Lighting – How to use Mixed Lighting
Creative Lighting – Shooting with Speedlights
35mm
Bell & Howell
Canon
Kowa
Minolta
Nikon
Olympus
Pentax
Zeiss
120 format
Bronica ETRS
Bronica S2
Hasselblad
Horseman 970
Kowa Six
Mamiya RB67
Pentax 67
Yashica 124G
4″x 5″
Toyo-View 45G
Monolights
Balcar
Bowens
JTL
Novatron
Studio Generators
Ascor
Balcar
Speedotron
Fujifilm FinePix S4500
Fujifilm FinePix S2 Pro
Nikon Coolpix
Nikon J1
Nikon V1
Nikon D70
Nikon D90
Nikon D100
Sony A200
Sony NEX 3N

Comments (2)

  1. Mario Codarini

    Hi Michael
    my compliments for your photos

    best regards

  2. michael chua (Post author)

    Hi Mario
    Great to hear from you.
    Glad you like my photos.

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